TL;DR AI-powered search — ChatGPT, Google AI Overviews, Perplexity, Gemini — is no longer a trend to watch. It's already where your customers are making purchasing decisions. Traffic from AI platforms to retail websites grew 693% during the 2025 holiday season. Those visitors convert at 14.2% compared to Google organic's 2.8%. The brands getting found are not the ones ranking #1 on Google — 80% of URLs cited by AI engines don't even rank in Google's top 100. This is a differe