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Google AI Max for Search Campaigns: What It Actually Does (And What Google Won't Tell You Upfront)

TL;DR Google AI Max for search campaigns quietly turns all your keywords into Broad Match - even the exact match ones you carefully bracketed. It also crawls your landing pages to create "invisible keywords" you never approved. More reach? Yes. More risk of wasted spend? Also yes. Here's exactly how it works, the pros and cons, and how to test it without torching your budget What Is Google AI Max for Search Campaigns? AI Max is Google's feature that uses machine learning to e

Curtis Keller

6 days ago7 min read